5 Surprising Truths About Book Marketing
With your first draft firmly in place, your thoughts may turn towards revision and, eventually, getting an audience for your book. It can all seem like unfamiliar terrain after weeks spent with characters and a plot you know like the back of your hand. Today Tim Grahl, who helps authors like Hugh Howey grow their audiences, illuminates the road ahead:
It’s hard to find your place as a writer in this new world of marketing. None of us want to be the self-promotional, in-your-face type of person that is desperately trying to get someone—anyone!—to buy a copy of your book. So before they even get started, many authors decide marketing isn’t for them and their books languish as a result.
Here’s the thing: after working with over 100 authors and studying many more, I’ve found five surprising truths about what it really means to successfully market your books.
1. The definition of marketing has changed.